[{"data":1,"prerenderedAt":348},["ShallowReactive",2],{"/registrars-and-resellers/selling-registrars":3,"/registrars-and-resellers/selling-registrars/seo":340},[4,53,326],{"id":5,"title":6,"body":7,"description":41,"extension":44,"head":45,"meta":46,"navigation":47,"ogImage":45,"path":48,"schemaOrg":45,"seo":49,"sitemap":50,"stem":51,"__hash__":52},"pages/pages/registrars-and-resellers/selling-registrars/01.image.md","Image",{"type":8,"value":9,"toc":40},"minimark",[10],[11,12,17],"landing-image-view",{":center":13,"maxHeight":14,"minHeight":15,"src":16},"false","600px","400px","/img/frontskyscraper.jpeg",[18,19,24,32],"div",{"className":20},[21,22,23],"w-75","text-center","break-text",[18,25,28],{"className":26},[27],"text-h3",[29,30,31],"p",{},"Selling | Registrars",[18,33,37],{"className":34},[35,36],"text-h5","mt-4",[29,38,39],{},"To help ensure high recurring sales and renewal rates,\nwe’ve provided best practices and insights for selling .tel domains",{"title":41,"searchDepth":42,"depth":42,"links":43},"",2,[],"md",null,{},true,"/pages/registrars-and-resellers/selling-registrars/image",{"title":6,"description":41},{"loc":48},"pages/registrars-and-resellers/selling-registrars/01.image","OADPkaT0glH12MBoQQtUVRmFoH9y75Be0VP7JCESI1w",{"id":54,"title":55,"body":56,"description":41,"extension":44,"head":45,"meta":320,"navigation":47,"ogImage":45,"path":321,"schemaOrg":45,"seo":322,"sitemap":323,"stem":324,"__hash__":325},"pages/pages/registrars-and-resellers/selling-registrars/02.content.md","Content",{"type":8,"value":57,"toc":318},[58],[59,60,63,150,181,208,293],"pages-registrars-and-resellers-selling-registrars-tabs-view",{":tabs":61,"path":62},"[\"Best Practices\",\"Resellers\",\"Renewals\",\"Handling Objections\",\"Drop Lists\"]","%/registrars-and-resellers/selling-registrars-tabs/%",[64,65,67,70,96,99,102,104,107,113,116,120,123,125,127,136,140,143,145,147],"pages-registrars-and-resellers-selling-registrars-tab-item",{":index":66},"0",[29,68,69],{},"In order to ensure high recurring sales and renewal rates, we recommend that\nyou follow these best practices when selling .tel domains.",[18,71,74],{"className":72},[73],"pa-8",[75,76,77,81,84,87,90,93],"ul",{},[78,79,80],"li",{},"Clearly separate .tel from other domains by highlighting its unique features,\nsuch as free telhosting, SEO benefits and optimization for mobiles",[78,82,83],{},"Create and maintain a dedicated .tel landing page",[78,85,86],{},"Tailor marketing to your audience",[78,88,89],{},"Promote our free .tel applications on the landing page",[78,91,92],{},"Drive renewals by demonstrating value and giving real-life examples",[78,94,95],{},"Encourage drop-catching expiring domains",[29,97,98],{},"To effectively market .tel domains you need to explain .tel differently\nfrom other domains and services. The best way is to create a dedicated\nlanding page that highlights the unique advantages of .tel, and embed this\ninformation as callouts, links and and other visual means throughout your\npurchase paths and processes.",[100,101],"br",{},[100,103],{},[29,105,106],{},"Here are the key messages explaining the .tel product offering:",[29,108,112],{"className":109},[35,110,111],"mt-8","mb-4"," Offer a quick and easy online presence ",[29,114,115],{},"With .tel, businesses and individuals can setup their own web presence\nand be found online in minutes. A .tel used as an online business card\ncan be a great first step online, that’s up and running in minutes,\nand can work to compliment a website to provide SEO benefits and mobile optimisation.\nUsed as a dynamic contact-us page, it will contribute to the business’ online portfolio\nalongside their websites and social profiles; for an example.",[29,117,119],{"className":118},[35,110,111]," Showcase mobile optimisation ",[29,121,122],{},"Increasingly, businesses and professionals realise the need for a fast,\nefficient and inexpensive mobile presence. Because of its unique characteristics,\n.tel is ideally positioned to respond to this demand.",[100,124],{},[100,126],{},[29,128,129,130,135],{},"In addition to looking great on mobile devices, .tel comes with a number of\n",[131,132,134],"a",{"href":133},"/manage-your-tel","free .tel applications","\nfor the iPhone and Android devices that can be used to easily navigate and/or\nmanage data stored in a .tel. These apps improve the customer experience and value proposal,\nand can be promoted both before and after the purchase.",[29,137,139],{"className":138},[35,110,111]," Explain the SEO benefits ",[29,141,142],{},"Due to its unique communication purpose and other SEO-friendly features,\na .tel domain can be useful both as an independent asset, and as a tool\nfor promoting other online resources.",[100,144],{},[100,146],{},[29,148,149],{},"Mobile search is growing exponentially and Google have recognised the importance\nto smartphone users that the sites they find are mobile friendly. As such they have introduced\na “Mobile Friendly” tag to all of their mobile search results. All .tel domains, by\nbeing automatically mobile friendly, qualify for this label which is becoming an important\ndifferentiator for mobile users.",[64,151,153,157,160,162,164,167,171,174,176,178],{":index":152},"1",[29,154,156],{"className":155},[35,111],"Target existing resellers",[29,158,159],{},"The innovative .tel service appeals to a much wider\naudience than traditional domain name buyers.\nMany .tel owners have never bought a domain before,\nand the distribution channel needs to cater\nto this new market.",[100,161],{},[100,163],{},[29,165,166],{},"You need to engage the right resellers from your channel\nto substantially increase .tel sales.",[29,168,170],{"className":169},[35,110,111],"Make it easy to get started",[29,172,173],{},"Just like with registrants, resellers need to understand the benefits and\nunique features of .tel domains. Supply materials for new resellers to get\nthem set up and selling .tel domains. Share logos, banners and other marketing\nmaterials and setup an example reseller site.",[100,175],{},[100,177],{},[29,179,180],{},"Talk to us about working with your resellers, let us take the strain\nout of educating and training, ask us to look at how .tel could fit\nwith their particular businesses.",[64,182,184,187,203,205],{":index":183},"2",[29,185,186],{},"To achieve a high renewal rate, ensure that your customers understand the full value of the\n.tel service. You could include positive quotes from existing customers and emphasise some\nof the benefits such as:",[18,188,192],{"className":189},[190,191],"px-8","py-6",[75,193,194,197,200],{},[78,195,196],{},"All-in-one solution for the online space: A .tel is the one central place\nwhere people and businesses can publish all their contact information online\nquickly and easily available for one small annual fee.",[78,198,199],{},"Smartphone friendly: Mobile use and searching is still rising rapidly.\nA .tel is specially designed to display on smaller screens and minimise data use.",[78,201,202],{},"Search engine optimisation: A .tel delivers instant online visibility and its\nstructured format is SEO friendly. It is also tagged by Google as “Mobile Friendly”\nin mobile search results.",[100,204],{},[29,206,207],{},"We recommend that in your communications to .tel owners you encourage regular\nupdates and sharing of their .tel domains. This will help with the site’s SEO\nrankings and, as we know, a used .tel will be renewed.",[64,209,211,220,225,230,233,237,240,244,247,251,254,258,261,265,269,272,276,279,283,287],{":index":210},"3",[29,212,213,214,216,217,219],{},"If your sales force experiences barriers from the customer, they may need to explain",[100,215],{},"\n.tel further in comparison to other products and services. Click the links below for talking",[100,218],{},"\npoints that will help re-focus your clients’ minds on how a .tel domain can benefit them.",[29,221,224],{"className":222},[223,191],"text-h4","\nComparing to Websites\n",[29,226,229],{"className":227},[35,228],"py-4","\nI don’t understand – you’re saying\nI’m not buying another website?\n",[29,231,232],{},"The .tel is not a traditionally hosted website.\nIt links your brand name to contact information stored on the internet.",[29,234,236],{"className":235},[35,228],"\nI don’t need a .tel, I already have a website.\n",[29,238,239],{},"The .tel is complementary to a website. It is also mobile-optimized and\nsupports direct dialling of contact items.",[29,241,243],{"className":242},[35,228],"\nThis will confuse our customers who use our .com website\n",[29,245,246],{},"No, a .tel is a mobile-optimized online digital profile \naccessible from any device.",[29,248,250],{"className":249},[35,228],"\nWe can do this with our existing website, say tel.brand.com\n",[29,252,253],{},"Yes but as a .tel community member, you get access to our free telhosting platform\nand mobile apps. With this platform you will have your digital profile online within\n10 minutes and there is no requirement for technical skills or developers.\nIf you can use facebook then you’ll find telhosting a doddle.",[29,255,257],{"className":256},[35,228],"\nPeople don’t know what .tel is, so why would they use it?\n",[29,259,260],{},"They don’t have to – the .tel has built-in SEO features, so that people will see \nyour .tel when searching for your business online.You can also promote your\n.tel in email signatures, social media groups, contact-us pages and business cards.",[29,262,264],{"className":263},[223,191],"\nControlling Communications\n",[29,266,268],{"className":267},[35,228],"\nWe don’t want people to contact us easily\n",[29,270,271],{},"The .tel can publish any type of information, including web links to e-commerce sites,\n or email addresses. You will want your brand listed in a global directory.",[29,273,275],{"className":274},[35,228],"\nI don’t want to list all the TLDs we’ve bought\n",[29,277,278],{},"You don’t have to. You can list only the contact information you want to,\nas well as hide the contact information you don’t want to share with everyone.",[29,280,282],{"className":281},[223,191],"\nLack of Resources\n",[29,284,286],{"className":285},[35,228],"\nThis will take a lot of time to manage\n",[29,288,289,290,292],{},"No, the .tel comes with easy-to-use editing tools which enable you to be up\nand running within minutes of putting your contact information and keywords\ninto it. No web design is required and your marketing or communications department\ncan take control of it",[100,291],{},"\nwith no technical skills required.",[64,294,296,299,301,303,306,308,310],{":index":295},"4",[29,297,298],{},"Publishing drop list lets registrars offering back ordering services to customers whose\nfirst choice names may already be taken. Using the list linked here you can publish some\nor all .tel domains that will become available for re-registration in the coming days,\nwhich will allow you to secure desired names on your customers’ behalf when those\nnames become available. Use this list in conjunction with your own systems to easily\nre-register expiring .tel names once released.",[100,300],{},[100,302],{},[29,304,305],{},"The droplist is published daily around 11:30 UTC and is currently available in CSV format:",[100,307],{},[100,309],{},[29,311,312],{},[131,313,317],{"href":314,"rel":315},"http://forms.expedrion.biz/registry/reports/telout",[316],"nofollow","Download tel-droplist.csv",{"title":41,"searchDepth":42,"depth":42,"links":319},[],{},"/pages/registrars-and-resellers/selling-registrars/content",{"title":55,"description":41},{"loc":321},"pages/registrars-and-resellers/selling-registrars/02.content","N2F1NLP1Tp7luYsgXuOZpifntR0rcfK_IwNhp2c7SIg",{"id":327,"title":328,"body":329,"description":333,"extension":44,"head":45,"meta":334,"navigation":47,"ogImage":45,"path":335,"schemaOrg":45,"seo":336,"sitemap":337,"stem":338,"__hash__":339},"pages/pages/registrars-and-resellers/selling-registrars/03.seo.md","Selling | Registrars | .tel",{"type":8,"value":330,"toc":331},[],{"title":41,"searchDepth":42,"depth":42,"links":332},[],"Here you can find answers and informational material to sell .tel domains.",{},"/pages/registrars-and-resellers/selling-registrars/seo",{"title":328,"description":333},{"loc":335},"pages/registrars-and-resellers/selling-registrars/03.seo","N0L0yM5240mCGrwvmn5ZRgphoHfwCto-Uw6LzW1OXXc",{"id":327,"title":328,"body":341,"description":333,"extension":44,"head":45,"meta":345,"navigation":47,"ogImage":45,"path":335,"schemaOrg":45,"seo":346,"sitemap":347,"stem":338,"__hash__":339},{"type":8,"value":342,"toc":343},[],{"title":41,"searchDepth":42,"depth":42,"links":344},[],{},{"title":328,"description":333},{"loc":335},1777559062578]